Presented by Dave King, of Mortgage Sales Manager, this video addresses growing your loan officer network with the help of social media. Social media can help you score points with your realtors and other referral sources. If you’d like to use LinkedIn, go to the person’s profile where you can endorse them for a variety of different skills. Once you do that, they’ll receive an email from LinkedIn notifying them of your endorsements. In addition, with LinkedIn, you can write references for your realtors and other referral sources. With Facebook, find and like the page of the person with whom you’re doing business. You may even want to take the time to write a complimentary review regarding how much you enjoy working with that person. Another benefit of using social media in this manner is that it helps you to learn more about your referral sources. Their LinkedIn and Facebook pages can provide lots of information about them, which helps to further your relationship and makes it easier for you to better serve them. Block out a little time on your schedule to endorse the people in your referral network and learn more about them. This process may take some time but it will help to grow your loan officer network.
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